You are a dentist who has worked hard to build their practice. There’s only one problem, you are struggling with getting your website ranked in the search results, more specifically Google. Don’t worry because we’ve put together a list of the top dental SEO secrets you should know about.
Online reviews can get a dental practice’s website to the top of the local search results like nothing else. Sure, it’s not guaranteed that your site will rank high because there’s other factors, but online reviews do have some serious potential. Google’s algorithm considers reviews as a ranking signal.
If you have online reviews about your dental practice, the more of a chance you have of ranking high in the search engines. This is especially true if you have many positive reviews, but even a few negative reviews can help you rank high. Don’t worry though because as long as you have more positive than negative reviews, then you’ll be fine. As for how to get online reviews, ask your patients if they can review your practice, after they have completed their appointment with you.
When choosing keywords, choose local keywords. For example, if your practice is located in Los Angeles, then use keywords such as “dentists in Los Angeles,” “braces in Los Angeles,” “cheap dentists in Los Angeles,” and keywords/phrases of that nature. The more specific you are, the more of a chance you’ll rank for such keywords. Only choose keywords that are relevant to your practice and don’t do keyword stuffing when you use them throughout your site and articles you post on your blog. Know How Top SEO Consultant Companies Can Help Your Business
Do a bit of article marketing, which includes creating unique content about anything related to the dental industry and your dental practice. As a general rule of thumb, create at least 4-5 new articles per week and post them on various sites, but never post the same article to two sites. The goal is to publish unique content on various platforms, and don’t forget to include a link back to your main website from each article. This could result in a higher ranking and more online visibility for your site.
Setup a Facebook page, Twitter account and an Instagram. Post to each site at least 4-5 times per week and use dental keywords throughout each post, such as keywords that describe where you’re located, services offered and things of that nature. Go about using keywords and choosing keywords the same way you would if you were creating content for your website. As your social media following grows and the most posts you have, the more people will find you via the search engines results. Read A Guide To Effective SEO Techniques You Should Implement .
When it comes to dental SEO, make sure you focus on getting online reviews. Choose the right keywords and be specific with choosing keywords. Do article marketing and use social media regularly. If you do all of these things and you are consistent, then eventually your website could be found by many people using the search engines. For more information Click here .